Zeel Massage On Demand

Zeel is a NYC-based startup providing in-home massage appointments on-demand through an iOS (soon Android) app and responsive website. Rebellion has been working closely with Zeel since 2011 designing the entire user experience for their products across all platforms.

We worked very closely with their managing partners and technology team to design their entire customer and provider experiences including their consumer iPhone app, web app, massage therapist Android app, and the product website. Functionally these include member signup, therapist application, booking engine, therapist review and appointment confirmations, account management, and supporting content. We tried to create easy to use and consistent experience across all platforms and devices.


Visual Design
User Experience Design
Front-end Development
Digital Strategy


From app marketing to responsive, functional web design

The initial plan for the website was to switch it from its previous incarnation (booking a range of health and wellness professional services) to a super simple marketing website for the mobile app. Over the course of development of the product, that plan evolved and the site became a much more important hub for the service, enabling account management and massage booking across all devices.

We designed a fully functional responsive site which will serve as an important service area, especially for those mobile customers on non-iOS platforms before the other platform apps are launched.

I love that Zeel Massage On Demand is easy to use. I can book same-day appointments without having to plan ahead. Plus, I always end up with a great massage.”