Axonius
Axonius is a SaaS platform that helps enterprises identify and preemptively address mission-critical risk, performance and cost measures across their cybersecurity programs.
Axonius.com is a key growth channel for the SaaS provider, but its content and branding failed to engage prospects and adequately deliver key selling propositions. They engaged Rebellion to help them update and scale this important tool. In just six months, Rebellion helped Axonius completely reimagine and relaunch this platform.
Creating a Foundational Platform
Rebellion kicked off the process by building a thorough understanding of the business and marketing strategy, concentrating on the needs and journeys of prospective customers and how Axonius fulfills those needs.
It was clear that a powerful, cloud-native digital experience platform that could enable accelerated time-to-market, that is easy-to-use and flexible, and that offered enterprise-level security would be needed. After evaluating a range of world-class content management systems and digital experience platforms—some with astounding price tags and costs of ownership—Contentstack emerged as the clear choice for Axonius.
Bringing the Product and Brand to Life
A combined Axonius and Rebellion team then undertook the process of completely redesigning, rewriting, and replatforming the Axonius.com website. Hundreds of pages of content were analyzed, filtered, and simplified, making the site a useful tool for enriching customer journeys, while amplifying the product’s strengths.
A clean, sophisticated navigation model was designed to allow users to quickly understand Axonius’s offering. The new design concept brings the brand to life in a way that inspires confidence and credibility in Axonius solutions.
Additionally, a comprehensive library of product illustrations and animations were created to demonstrate the powerful though complex set of capabilities Axonius offers, making them clear, accessible and desirable to decision-makers.
Futureproofing for Flexibility & Scale
Contentstack is a headless CMS/Digital Experience Platform, and its powerful, intuitive, flexible architecture powered an efficient engineering process.
The team designed and created a fully-customized, yet easy-to-use component system that would allow the Axonius marketing team to update existing pages and create new ones with minimal technical expertise long after launch.
Further, the sophisticated visual design system poised the site for mass personalization, optimization and advanced marketing and sales techniques, which will help Axonius achieve its sales and growth goals.
All of this was accomplished concurrently with a rebranding by a partner agency.
Measuring Compelling Impact
Analytics are already showing a step change in performance, as well as the site’s ability to convert. Initial metrics reflect lower bounce rates, deeper engagement, longer dwell time on high-value content and increased opt-ins for intent signals like requests for demos.
Average session duration rose by 49%, indicating users are more engaged and finding value in the content. The engagement rate increased by 13%, reflecting that the redesigned experience is encouraging deeper interaction.
Total key events surged by 63%, signaling a significant boost in meaningful user actions such sign-ups and downloads—critical for driving the conversion journey. Total users grew by 12%, suggesting stronger visibility and attraction for new visitors. Most notably, returning users increased by 80%, a clear sign that the site is delivering a compelling experience that keeps users coming back—essential for long-term loyalty and success.
In addition, the robust Contentstack CMS has empowered the marketing team with greater control and self-service efficiency, while allowing the digital team to focus on marketing strategies and sophisticated tactics.