Dell Technologies x McLaren Racing

On the surface, McLaren F1 Racing’s partnership with Dell Technologies is about a race car. But underneath, it’s about data, AI, simulation and all the technology that helps an F1 team make both complex design decisions before the green flag drops, and split-second decisions once the race heats up.

Dell Technologies trusted Rebellion Design to tell this story, and we approached the challenge with the goal of creating an experience as engaging as the sport of F1 Racing itself.

See for yourself by checking out our behind the scenes video below or visiting the experience to see the work firsthand.