EMC

When EMC needed to announce a whole suite of new Isilon software during a live event keynote, they tapped Rebellion to design the experience of the live event, integrate the 3rd party real-time Q&A, and redesign all of the Isilon hardware and software content.

The live event experience was a complete integration of live video streamed through Brightcove, plus integration with 3rd party chat and social media tools. We created a completely new look & feel for EMC products that is fully responsive across all devices and sizes using a fluid grid from wide-screen desktop to mobile. We dramatically simplified the previous multi-page architecture into something far more simple and streamlined.

This new organization helped to orient the customer to the product family and all of the offerings Ultimately this “Dark Night” design language and structure was adopted across the entire product catalog on EMC.com.